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Research Abstract
Securing Loyalty: Insurance Carrier Strategies for Optimizing Agent Retention and Productivity by CSSI

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Published on: December 2008
Type of content: WHITE PAPER
Format: Adobe Acrobat (.pdf)
Length: 8 pages
Price: FREE

Overview:
To capitalize on the potential of the producer pool, carriers require a strategy for building loyalty among their agents. Today, technology provides tremendous, previously untapped opportunities for a carrier to enhance the experience of channel members and ensures greater productivity. Whether using a captive or brokerage model, carriers who maximize the loyalty and commitment of their distribution channels see a significant impact on the bottom line.


In this white paper, the commissions and compensation management experts at VUE Software provide valuable recommendations for securing producer loyalty to optimize the productivity of the distribution channel. This paper describes the challenges carriers face in the area of loyalty and the ways technology enables carriers to address common agent frustrations in unprecedented ways. The paper also discusses the specific advantages VUE Compensation Management and VUE Software's online portal technology bring to the table to help carriers capture producers' mindshare and ensure that everyone in the channel is content and increasingly successful.

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